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Subscribed: Why the Subscription Model Will Be Your Company’s Future―and What to Do About It Paperback – 7 June 2018

4.4 out of 5 stars 233 ratings

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  • Subscribed: Why the Subscription Model Will Be Your Company’s Future―and What to Do About It
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Product details

  • Language : English
  • Paperback : 256 pages
  • ISBN-10 : 0241363667
  • ISBN-13 : 978-0241363669
  • Customer reviews:
    4.4 out of 5 stars 233 ratings

Product description


This book is ostensibly about subscription models, but it's ultimately about the future of business. In Subscribed, you'll learn from the masters of this business model and fundamentally change the way you think about your product, customers, growth, and talent -- no matter what industry you're in -- Aaron Levie ― CEO and Founder of Box

Tien Tzuo, who I was lucky enough to hire as my eleventh employee at Salesforce, has written the definitive playbook for anyone navigating the most important business model shift of our time. The subscription model is exploding everywhere, and nobody knows how to steer through this shift better than Tien -- Marc Benioff ― Chairman & CEO of Salesforce

Tien Tzuo is the godfather of the subscription economy and now he shares his unparalleled wisdom in this book. A must read for anyone who wants to have a breakout company. -- Maynard Webb ― Author of Rebooting Work

Tzuo dissects the building blocks of what may be the greatest shift in business in the last twenty years; the move to a recurring revenue/subscription based model. For any business looking to break the chains of episodic, transactional commerce, Tien's book is a must-read -- Scott Galloway ― Professor of Marketing, NYU Stern, author of The Four

Subscribed shows you how to keep customers coming back for more. The implications for product design are enormous -- Nir Eyal ― author of Hooked: How to Build Habit-Forming Products

All in all, Tien's book is spot-on. It has just the right blend of background information about the Subscription Economy and best practices -- Tom Taulli ― Forbes

About the Author

Tien Tzuo is the CEO of Zuora, a comprehensive subscription management platform and Silicon Valley unicorn with more than 800 employees and 800 customers worldwide. Zuora, which caters to the needs of the growing subscription economy, was born out of Tzuo's experiences at Salesforce, a pioneer of the subscription model, where he was formerly CMO and Chief Strategy Officer. Headquartered in Silicon Valley, Zuora also operates offices in Atlanta, Boston, Denver, San Francisco, London, Paris, Beijing, Sydney and Tokyo.

Gabe Weisert is the managing editor of Zuora. He has previously written for a number of publications including Yahoo and Forbes.

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Most helpful customer reviews on Amazon.com

Amazon.com: 4.5 out of 5 stars 100 reviews
2.0 out of 5 stars Missed opportunity to shed light on an important business model
27 June 2018 - Published on Amazon.com
120 people found this helpful
Ian Mann
4.0 out of 5 stars This book describes an easily missed but profound change
27 July 2018 - Published on Amazon.com
Verified Purchase
16 people found this helpful
Robbie Kellman Baxter, author of The Membership Economy
5.0 out of 5 stars A Must-Have for Anyone with a Subscription Business--Or Thinking About One
5 June 2018 - Published on Amazon.com
Verified Purchase
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5.0 out of 5 stars A Must-Have for Anyone with a Subscription Business--Or Thinking About One
Reviewed in the United States on 5 June 2018
Four years ago, I interviewed Tien Tzuo about his thoughts on subscription. His insightfulness, vision and generosity blew me away.

When I received Subscribed, the book Tien wrote with Gabe Weisert, I tore through in in one night, and filled it with notes and yellow stickies. There are so many great case studies, not just about today's subscription businesses--the SaaS, Media and Services organizations, but also on how subscription pricing is transforming other industries--from automotive to manufacturing and consumer products.

In addition to their surveys of key emerging industries for subscription, the authors delve into the organizational impact of subscription pricing. I particularly enjoyed the section on marketing, and how CMOs need to rethink the "4Ps" (Pricing, Place, Promotion, Packaging) in light of this new way of selling value.

I bought two copies--one to keep on my desk (that's the marked up one) and one to share.
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22 people found this helpful