Surrounded by Idiots: The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life) Hardcover – Illustrated, 30 July 2019
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A useful guide to communicating with the uncommunicable ... clearly, dynamically presented and easy to grasp.--Publisher's WeeklyReaders will be delighted. Most everyone can benefit from this book, especially those in the workplace. In addition, parents, educators, and students will find these insights valuable.--Booklist, Starred Review
About the Author
Thomas Erikson is a Swedish behavioral expert, active lecturer, and bestselling author. For more than fifteen years he has been traveling all over Europe delivering lectures and seminars in Swedish and English to executives and managers at a wide range of companies, including IKEA, Coca Cola,
Microsoft, Volvo and KIA Motors.
published in 2014. It has sold over 2.5 million copies worldwide, of which nearly 1 million copies have been sold in Sweden alone, and it has been translated into 42 languages.
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Most helpful customer reviews on Amazon.com
It all made sense to me after reading it and I started calling my friends by the color I thought belonged to them. I consider myself a 'yellow' and I often date 'blues' which can often cause many misunderstandings! We're just people oriented and blues are more 'task-oriented/problem solvers'.
Highly recommend this book! Great, easy read, and excellent conversation starter!
Once we realise that Erikson is describing types in general, and that within each type, we can find qualities of another, the general thesis sounds plausible. The author is not strictly classifying everyone under broad categories, he accepts that Green people may have traits that belong to a Red person. One has to see the broad canvass and the big picture he is painting. On this score, those who are critical about this book are probably Blue people.
Each of the four colour types – Red, Yellow, Green, and Blue – have distinctly strong characteristics. For example, Red people see themselves as: Driven, resolute, ambitious, decisive, competitive, independent, prompt, determined, time-conscious, persuasive, strong-willed, and results bound.
Green people, on the other hand, see themselves as: friendly, calm, reliable, considerate, pleasant, patient, predictable, stable, team-player, discreet, thoughtful, and good listeners. Yellow people are: enthusiastic, charming, outgoing, inspiring, optimistic, flexible, open, creative, spontaneous, convincing, easygoing, and communicative. Blue people are: accurate, cautious, correct, detail-oriented, logical, methodical, orderly, quality-oriented, reflective, systematic, thorough, and unassuming.
The book is much more than these general descriptions of behavioural types, of course. It discusses how the types of people react under certain situations, and how on given issues, we should best deal with them because the method of talking to a Red man in public is utterly inappropriate for a Green man.
No doubt, the main pleasure of this book lies in identifying yourselves, and your friends. Will have a fun evening if you have a group of friends who have read this book.