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Switch: How to Change Things When Change Is Hard Hardcover – 16 February 2010

4.6 out of 5 stars 2,704 ratings

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Review

"Witty and instructive . . . The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives--tools that are more effective than 'willpower, ' 'leadership' and other easier-said-than-done solutions. . . . For any effort at change to succeed, the Heaths argue, you have to 'shape the path.' With Switch they have shaped a path that leads in a most promising direction."--The Wall Street Journal

"Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider. . . . Switch is crammed with stories . . . covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administration."--Fort Worth Star-Telegram

"Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In
Switch, brothers Chip and Dan Heath--authors of the bestselling Made to Stick--survey efforts to shape human behavior in search of what works. . . . Even when change isn't easy, it's often worth making."--Time

"Dan and Chip Heath have done it again. . . . Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read."--Business Week

"Switch is a fantastic book. . . . Rather than just describing a problem or exposing why we make mistakes, the Heath brothers discuss why change is so hard, and then give a short list of concrete steps to follow. . . . It's an inspiring book, to be sure, all the more so because it's not just about changes that others have accomplished, but about how you can start some change yourself."--Wired

"[Through] lively examples, the Heaths speak energetically and encouragingly on how to modify our behaviors and businesses. This clever discussion is an entertaining and educational must-read for executives and for ordinary citizens looking to get out of a rut."--Publishers Weekly

About the Author

CHIP HEATH is a professor at the Graduate School of Business at Stanford University. He lives in Los Gatos, California. DAN HEATH is a senior fellow at Duke University's Center for the Advancement of Social Entrepreneurship (CASE). He lives in Raleigh, North Carolina. The Heath brothers are the bestselling authors of Made to Stick and Switch. They write a regular column in Fast Company magazine, and have appeared on Today, NPR's Morning Edition, MSNBC, CNBC, and have been featured in Time, People and US News and World Report.

Product details

  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 0385528752
  • ISBN-13 ‏ : ‎ 978-0385528757
  • Customer reviews:
    4.6 out of 5 stars 2,704 ratings

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4.6 out of 5 stars
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ANON
5.0 out of 5 stars WOW Really inspirational & has many implications on how to live your life
Reviewed in the United Kingdom 🇬🇧 on 18 July 2013
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18 people found this helpful
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Stephen Green
5.0 out of 5 stars Switched on
Reviewed in the United Kingdom 🇬🇧 on 15 August 2013
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5 people found this helpful
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Pete
4.0 out of 5 stars A good guide to change, especially for large organisations
Reviewed in the United Kingdom 🇬🇧 on 9 February 2011
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18 people found this helpful
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md3347
5.0 out of 5 stars Change, rethought.
Reviewed in the United Kingdom 🇬🇧 on 20 January 2013
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5 people found this helpful
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Nicholas
5.0 out of 5 stars Excellent book, a quick and easy read
Reviewed in the United Kingdom 🇬🇧 on 3 April 2011
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