Buy new:
List Price: S$47.95

The List Price is the suggested retail price of a product as provided by a manufacturer, supplier or seller. Amazon will only display a List Price if the product was purchased by customers on Amazon or offered by other retailers at or above the List Price in the past 90 days. List prices may not necessarily reflect the prevailing market price of a product.
Learn more
Save: S$12.99 (27%)
FREE delivery Tuesday, 31 January on first order. Order within 4 hrs 36 mins. Details
Only 2 left in stock.
S$S$34.96 () Includes selected options. Includes initial monthly payment and selected options. Details
Initial payment breakdown
Postage cost, delivery date and order total (including tax) shown at checkout
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers and we don’t sell your information to others. Find out more
Ships from and sold by Amazon SG.
Have one to sell?
Other Sellers on Amazon
+ S$11.02 Delivery
Sold by: Amazon US

Switch: How to Change Things When Change Is Hard Hardcover – 16 February 2010

4.6 out of 5 stars 2,704 ratings

Amazon Price
New from Used from
Hardcover, 16 February 2010

Enhance your purchase

Frequently bought together

  • Switch: How to Change Things When Change Is Hard
  • +
  • Leadership from the Inside Out: Becoming a Leader for Life (Third Edition)
Total Price:
To see our price, add these items to your cart.
One of these items is shipped sooner than the other.
Choose items to buy together.

Special offers and product promotions

  • Get 1% off with PayNow. Discount Provided by Amazon. Here's how (terms and conditions apply)

Product description


"Witty and instructive . . . The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives--tools that are more effective than 'willpower, ' 'leadership' and other easier-said-than-done solutions. . . . For any effort at change to succeed, the Heaths argue, you have to 'shape the path.' With Switch they have shaped a path that leads in a most promising direction."--The Wall Street Journal

"Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider. . . . Switch is crammed with stories . . . covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administration."--Fort Worth Star-Telegram

"Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In
Switch, brothers Chip and Dan Heath--authors of the bestselling Made to Stick--survey efforts to shape human behavior in search of what works. . . . Even when change isn't easy, it's often worth making."--Time

"Dan and Chip Heath have done it again. . . . Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read."--Business Week

"Switch is a fantastic book. . . . Rather than just describing a problem or exposing why we make mistakes, the Heath brothers discuss why change is so hard, and then give a short list of concrete steps to follow. . . . It's an inspiring book, to be sure, all the more so because it's not just about changes that others have accomplished, but about how you can start some change yourself."--Wired

"[Through] lively examples, the Heaths speak energetically and encouragingly on how to modify our behaviors and businesses. This clever discussion is an entertaining and educational must-read for executives and for ordinary citizens looking to get out of a rut."--Publishers Weekly

About the Author

CHIP HEATH is a professor at the Graduate School of Business at Stanford University. He lives in Los Gatos, California. DAN HEATH is a senior fellow at Duke University's Center for the Advancement of Social Entrepreneurship (CASE). He lives in Raleigh, North Carolina. The Heath brothers are the bestselling authors of Made to Stick and Switch. They write a regular column in Fast Company magazine, and have appeared on Today, NPR's Morning Edition, MSNBC, CNBC, and have been featured in Time, People and US News and World Report.

Product details

  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 0385528752
  • ISBN-13 ‏ : ‎ 978-0385528757
  • Customer reviews:
    4.6 out of 5 stars 2,704 ratings

Customer reviews

4.6 out of 5 stars
4.6 out of 5
2,704 global ratings

Review this product

Share your thoughts with other customers

Top reviews from Singapore

There are 0 reviews and 1 rating from Singapore

Top reviews from other countries

5.0 out of 5 stars WOW Really inspirational & has many implications on how to live your life
Reviewed in the United Kingdom 🇬🇧 on 18 July 2013
Verified Purchase
18 people found this helpful
Report abuse
Stephen Green
5.0 out of 5 stars Switched on
Reviewed in the United Kingdom 🇬🇧 on 15 August 2013
Verified Purchase
5 people found this helpful
Report abuse
4.0 out of 5 stars A good guide to change, especially for large organisations
Reviewed in the United Kingdom 🇬🇧 on 9 February 2011
Verified Purchase
18 people found this helpful
Report abuse
5.0 out of 5 stars Change, rethought.
Reviewed in the United Kingdom 🇬🇧 on 20 January 2013
Verified Purchase
5 people found this helpful
Report abuse
5.0 out of 5 stars Excellent book, a quick and easy read
Reviewed in the United Kingdom 🇬🇧 on 3 April 2011
Verified Purchase
One person found this helpful
Report abuse