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Testing Business Ideas: A Field Guide for Rapid Experimentation Paperback – Illustrated, 12 November 2019

5.0 out of 5 stars 1 rating

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  • Testing Business Ideas: A Field Guide for Rapid Experimentation
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  • Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
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Product details

  • Language : English
  • Paperback : 368 pages
  • ISBN-10 : 1119551447
  • ISBN-13 : 978-1119551447
  • Customer reviews:
    5.0 out of 5 stars 1 rating

Product description

From the Back Cover

Your #1 job as an innovator, entrepreneur, or corporation is to test your business ideas to reduce the risk of failure.

Seven out of ten new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of the global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. You'll learn the process, design your first experiment, and start testing business ideas. If you're already familiar with testing, you can boost your skills with the extensive library of tests. Lastly, you'll learn to scale testing systematically in your organization through ceremonies and shared language. It's time to move past opinions and bulletproof your ideas with evidence today.

About the Author

David J. Bland Author and founder based in Silicon Valley who helps companies find growth using "Lean Startup" methods, design thinking, and business model innovation. Alex Osterwalder Lead author of the international bestsellers Business Model Generation and Value Proposition Design; #7 on the "Thinkers 50" list; passionate entrepreneur; and in-demand speaker.

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Most helpful customer reviews on Amazon.com

Amazon.com: 4.3 out of 5 stars 41 reviews
Brian K. Seitz
5.0 out of 5 stars Practical Testing of Business Ideas
18 November 2019 - Published on Amazon.com
Verified Purchase
16 people found this helpful
Michel Biedermann
3.0 out of 5 stars Great content but poor quality control
16 July 2020 - Published on Amazon.com
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3.0 out of 5 stars Great content but poor quality control
Reviewed in the United States on 16 July 2020
The content is outstanding like all of Strategyzer's thought provoking books. I just love how they stimulate ideas in me on how to help my clients. The problem with this one is that quite a few pages are truncated like some of my pictures show (e.g., VI, 13, 21, 22, 23, 45, 46, etc.). I realize that this is a problem with Wiley Publishing and not Strategyzer. I contacted Wiley. They didn't seem all that interested beyond promising me an exchange or a refund. I don't want to risk it, so I'll get the Kindle version instead. Too bad for this blemish because the Strategyzer team is one of my favorite thought leadership in strategic transformation.
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12 people found this helpful
Charles D Jessup V
5.0 out of 5 stars Provided a framework to help me organize all our new projects
15 February 2020 - Published on Amazon.com
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10 people found this helpful
Scott
5.0 out of 5 stars Best Business & Startup Book
23 November 2019 - Published on Amazon.com
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5.0 out of 5 stars Best Business & Startup Book
Reviewed in the United States on 23 November 2019
We've only had this book a few weeks-I say we, as I bought it for myself but have shared it with my team. The core concepts are here to help anyone in innovation or new product and business development. Unlike a lot of books in this category, you just nice to read in theory, but ways to really take action and test yourself. The visuals/designs make the book fun to read and easy to understand.
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7 people found this helpful
Tony R. Harper
5.0 out of 5 stars Calling all Corporate Innovators, Startup Entrepreneurs, and Solopreneurs!!!
7 June 2020 - Published on Amazon.com
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5.0 out of 5 stars Calling all Corporate Innovators, Startup Entrepreneurs, and Solopreneurs!!!
Reviewed in the United States on 7 June 2020
Got an idea and unsure how to get a better understanding of its viability, feasibility, desirability? This book delivers on how best to approach your (and possibly your team or company's) learning journey!

The book is divided into 4 sections: Design, Test, Experiments, and Mindset. The first two sections are about setting yourself up for success before you get an experiment underway (e.g. team design, identifying your hypothesis). The Experiments section helps you pick the right experiment (out of 44) by asking questions around level of uncertainty and urgency along with some rules of thumb. The book closes with Mindset and shares with the reader many pitfalls that can be encountered (and how to avoid them) as well as the role of leadership along the journey.

Be sure to check out the Precoil website where the primary author, David Bland, has supplementary resources, videos, etc. along with workshop offerings to further develop your knowledge and skills. As of the time of this review, conducting workshops remotely is essentially a requirement and David has already proven to be highly skilled in promoting personal and group engagement in this delivery format.

Last note: the other books in the Strategyzer series (Business Model Generation, Value Proposition Design, and The Invincible Company) are a complementary wealth of guidance.
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2 people found this helpful