Testing Business Ideas: A Field Guide for Rapid Experimentation Paperback – Illustrated, 12 November 2019
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Product details
- Language : English
- Paperback : 368 pages
- ISBN-10 : 1119551447
- ISBN-13 : 978-1119551447
- Best Sellers Rank: 6,617 in Books (See Top 100 in Books)
- Customer reviews:
Product description
From the Back Cover
Your #1 job as an innovator, entrepreneur, or corporation is to test your business ideas to reduce the risk of failure.
Seven out of ten new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of the global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. You'll learn the process, design your first experiment, and start testing business ideas. If you're already familiar with testing, you can boost your skills with the extensive library of tests. Lastly, you'll learn to scale testing systematically in your organization through ceremonies and shared language. It's time to move past opinions and bulletproof your ideas with evidence today.
About the Author
Ready to reinvent your organization? Get inspired with the uniquely visual, always innovative Strategyzer series:
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Business Model Generation: A Handbook for Visionaries, Game Changers, and ChallengersBusiness Model Generation teaches you how to systematically understand, design, and differentiate your business model. |
Value Proposition Design: How to Create Products and Services Customers WantValue Proposition Design helps you tackle a core challenge of every business—creating compelling products and services customers want to buy. |
Testing Business Ideas: A Field Guide for Rapid ExperimentationTesting Business Ideas explains how to increase the success of any venture by providing a practical guide to rapid experimentation. |
The Invincible Company: How to Constantly Reinvent Your OrganizationThe Invincible Company shows how any organization can become unstoppable by managing a portfolio of existing businesses and by simultaneously exploring a pipeline of potential new growth engines. |
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Most helpful customer reviews on Amazon.com



Reviewed in the United States on 16 July 2020




1. Brainstorm all the hypotheses related to your new business idea
2. Map them onto a 2x2 matrix to prioritize them (the axes are: Importance and Evidence)
3. Systematically test the important hypothesis one at a time. Section 3 lists dozens of possible tests to choose from
I work in the digital innovation department for a big company. This book has helped provide a framework to organize all our new ideas that might become projects, and systematically test them in smart ways that make sense.


Reviewed in the United States on 23 November 2019


The book is divided into 4 sections: Design, Test, Experiments, and Mindset. The first two sections are about setting yourself up for success before you get an experiment underway (e.g. team design, identifying your hypothesis). The Experiments section helps you pick the right experiment (out of 44) by asking questions around level of uncertainty and urgency along with some rules of thumb. The book closes with Mindset and shares with the reader many pitfalls that can be encountered (and how to avoid them) as well as the role of leadership along the journey.
Be sure to check out the Precoil website where the primary author, David Bland, has supplementary resources, videos, etc. along with workshop offerings to further develop your knowledge and skills. As of the time of this review, conducting workshops remotely is essentially a requirement and David has already proven to be highly skilled in promoting personal and group engagement in this delivery format.
Last note: the other books in the Strategyzer series (Business Model Generation, Value Proposition Design, and The Invincible Company) are a complementary wealth of guidance.

Reviewed in the United States on 7 June 2020
The book is divided into 4 sections: Design, Test, Experiments, and Mindset. The first two sections are about setting yourself up for success before you get an experiment underway (e.g. team design, identifying your hypothesis). The Experiments section helps you pick the right experiment (out of 44) by asking questions around level of uncertainty and urgency along with some rules of thumb. The book closes with Mindset and shares with the reader many pitfalls that can be encountered (and how to avoid them) as well as the role of leadership along the journey.
Be sure to check out the Precoil website where the primary author, David Bland, has supplementary resources, videos, etc. along with workshop offerings to further develop your knowledge and skills. As of the time of this review, conducting workshops remotely is essentially a requirement and David has already proven to be highly skilled in promoting personal and group engagement in this delivery format.
Last note: the other books in the Strategyzer series (Business Model Generation, Value Proposition Design, and The Invincible Company) are a complementary wealth of guidance.

