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100 Things Every Designer Needs to Know About People Paperback – 18 August 2020
by
Susan Weinschenk
(Author)
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WE DESIGN TO ELICIT RESPONSES from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With this book you’ll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave. INCREASE THE EFFECTIVENESS OF YOUR PRODUCTS. Apply psychology and behavioral science to your designs. Here are some of the questions this book will answer: • What grabs and holds attention. • What makes memories stick? • What is more important, peripheral or central vision? • Can you predict the types of errors people will make? • What is the limit to someone’s social circle? • What line length for text is best? • Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.
- Print length256 pages
- LanguageEnglish
- Publication date18 August 2020
- ISBN-100136746918
- ISBN-13978-0136746911
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Product description
About the Author
Susan M. Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and the CEO at The Team W, Inc. She is a consultant to Fortune 1000 companies, start-ups, governments and non-profits. Dr. Weinschenk is also an Adjunct Professor at the University of Wisconsin.
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Product details
- Language : English
- Paperback : 256 pages
- ISBN-10 : 0136746918
- ISBN-13 : 978-0136746911
- Best Sellers Rank: 1,401 in Books (See Top 100 in Books)
- 1 in Web Design
- 4 in Occupational & Industrial Psychology
- 8 in Digital Lifestyle
- Customer reviews:
Customer reviews
4.7 out of 5 stars
4.7 out of 5
240 global ratings
How are ratings calculated?
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Top reviews from other countries

Olha Kurenda
2.0 out of 5 stars
Book for middle schoolers
Reviewed in the United Kingdom on 2 May 2021Verified Purchase
As a designer myself, at an early stage of my career this is already written as if it was targeted at middle school students. Just a lot of common sense, not worth the money
2 people found this helpful
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Amazon Customer
5.0 out of 5 stars
great book
Reviewed in the United Kingdom on 3 March 2021Verified Purchase
great read!

Cliente Amazon
4.0 out of 5 stars
book is very good
Reviewed in Brazil on 21 May 2021Verified Purchase
book is very good ... but the leaves look like a magazine, the material is of very low quality, crumples easily.
livro é muito bom... porem as folhas parecem uma revista, material é de qualidade bem baixa, amassa com facilidade.
livro é muito bom... porem as folhas parecem uma revista, material é de qualidade bem baixa, amassa com facilidade.

Alexandra Dionne
5.0 out of 5 stars
Good
Reviewed in Canada on 17 April 2021Verified Purchase
Very interesting, packaging is beautifull
2 people found this helpful
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namratha R M
5.0 out of 5 stars
Good quality
Reviewed in India on 16 February 2022Verified Purchase