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UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions Paperback – 9 April 2021

4.7 out of 5 stars 27 ratings

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  • UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions
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  • Articulating Design Decisions: Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience
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Who Should Read This Book?

The book has 10 chapters. Chapter 1 establishes what UX strategy and product strategy are. Chapter 2 introduces the UX strategy framework that will shape all the tools and techniques in this book. Chapters 3 through 9 teach you how to perform product strategy techniques. And finally, Chapter 10 wraps everything up with a brief conclusion.

This book addresses the large knowledge gap between product design and business strategy. It was written with the following types of product makers in mind.

Product/UX strategist, product manager/owner, entrepreneur, or member of a corporate innovation team

You want to lead your team—designers, developers, marketers, and so on—to craft a successful product with a frictionless UX. However, there are limitations on your time, cash, and other resources, and that means focusing your team’s efforts on efficient product strategy techniques. You understand Lean Startup principles and want to cut corners on research and evaluation, but you also know that you need to make decisions based on a sound strategy. This book will provide you and your team with the necessary lightweight tools for testing business ideas, conducting competitive research, and validating marketing channels.

Product designer, UX/UI designer, or UX researcher

You’re frustrated. You feel like you are a cog in the wheel making design or research deliverables. You want your work to be more innovative and holistic, but you aren’t involved with product definition at a strategic level. You fear that you are hitting a career wall because you don’t have a business degree or marketing expertise. This book will teach you how to push back when you find yourself in the following situations:

- You’re assigned to create user flows and wireframes for a product that you believe is just a rip-off of an existing one. You don’t want to spend the next six months reinventing the wheel. This book will show you how to be innovative by systematically cherry-picking functionality from your competitors and influencers and integrating them with a less-is-more approach.

- You have a stakeholder who is 100% certain that their product vision is right, and you are told to implement it as is. You want to do market research to help them deviate from their original vision, but they won’t give you or your team the budget. This book will demonstrate different options for being intrapreneurial and collecting evidence regardless of the situation.

- You have an existing product and are told to come up with new features that will help acquire new customers and increase engagement. This book will show you how to design experiments using rapid prototypes for validating concepts through online user research studies and landing page smoke tests.

Product description

About the Author

Jaime Levy is an author, university professor and a user experience strategist. For more than 25 years, Jaime has been a pioneer in the creation of innovative digital products and services. She runs her UX design and strategy consultancy out of Los Angeles, California. Her specialty is as a strategist and experience design lead for the implementation phase from anything from MVPs to insanely complicated large-scale transactional websites. Her employees and contractors have all been personally trained to deliver professional services while working as team players
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Product details

  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 332 pages
  • ISBN-10 ‏ : ‎ 1492052434
  • ISBN-13 ‏ : ‎ 978-1492052432
  • Customer reviews:
    4.7 out of 5 stars 27 ratings

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Most helpful customer reviews on Amazon.com

Amazon.com: 4.6 out of 5 stars 20 reviews
Manaswini Nagaraj
5.0 out of 5 stars A great book that explains the concepts of UX strategy in the most simplistic way to the readers.
29 April 2021 - Published on Amazon.com
Verified Purchase
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5.0 out of 5 stars A great book that explains the concepts of UX strategy in the most simplistic way to the readers.
Reviewed in the United States on 29 April 2021
Having personally gone through all the chapters in this book, I can definitely vouch for the amazing content that it offers. I only started exploring UX design and product strategy earlier last year and being relatively new to this field; the simple language and visual examples of this book offered me a lot of clarity. The author has transcended her personal experiences and has beautifully outlined them so as to help us understand the importance as well as application of UX strategy when encountered with scenarios in our own life or career. The coherent description, visual detail and use of real prototype examples for explaining UX strategy concepts are the most salient features of this book. Above all the attempts to make the reader's experience as personalized as possible is stellar. I would highly recommend this book to anyone willing to venture into UX strategy, product management or have dreams of setting up their own startup.
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2 people found this helpful
Boyuan
5.0 out of 5 stars Fantastic book for EVERYONE, not just UX designers!
29 April 2021 - Published on Amazon.com
Verified Purchase
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5.0 out of 5 stars Fantastic book for EVERYONE, not just UX designers!
Reviewed in the United States on 29 April 2021
This is a great book for everyone who wishes to start their own project or company - it will help you avoid one anti-pattern after another. The free online toolkit is a nice bonus. Also, this book arrived not stained.
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2 people found this helpful
Jxn
5.0 out of 5 stars From research to product strategy - this book covers it!
26 April 2021 - Published on Amazon.com
Verified Purchase
One person found this helpful
Yuan Li
5.0 out of 5 stars The best UX book I've ever had.
29 April 2021 - Published on Amazon.com
Verified Purchase
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5.0 out of 5 stars The best UX book I've ever had.
Reviewed in the United States on 29 April 2021
I received this book this month and finished it in 2 weeks. The contents are very well-organized. Rather than just throwing design theories at you, this book combines the latest industrial use cases and the author's personal design experience with design theories to help readers better understand UX strategy. If you are starting a business or designing a product, this book can be a step-by-step guide. Highly recommend this book.
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TheRealMadbunnie
5.0 out of 5 stars A must have. no cap
5 May 2021 - Published on Amazon.com
Verified Purchase
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5.0 out of 5 stars A must have. no cap
Reviewed in the United States on 5 May 2021
If you are an aspiring UX strategist/UX researcher/product manager, get this book. It teaches simple to advanced methods that can be easily applied to any business idea. It's easy to read and you can learn a lot.
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One person found this helpful