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The Unicorn Project: A Novel about Developers, Digital Disruption, and Thriving in the Age of Data Hardcover – 26 November 2019
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- Print length352 pages
- LanguageEnglish
- Publication date26 November 2019
- ISBN-101942788762
- ISBN-13978-1942788768
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Revisit Parts Unlimited
You saw the Ops side in The Phoenix Project. Now take a look at the Dev side.

The Five Ideals
While The Phoenix Project brought you the Three Ways of DevOps, The Unicorn Project reveals the Five Ideals: The First Ideal of Locality and Simplicity; The Second Ideal of Focus, Flow, and Joy; The Third Ideal of Improvement of Daily Work; The Fourth Ideal of Psychological Safety; and the Fifth Ideal of Focus on the Customer.

About the author...
Gene Kim is a multi-award winning CTO, researcher, and author. He is the founder of Tripwire and served as CTO for thirteen years. His books include The Phoenix Project, The Unicorn Project, The DevOps Handbook, Beyond the Phoenix Project, Accelerate, The Visible Ops Handbook, and Visible Ops Security. He is also the founder of IT Revolution and the DevOps Enterprise Summits held in London and Las Vegas.
Gene is a huge fan of IT operations and how it can enable developers to maximize throughput of features from “code complete” to “in production” without causing chaos and disruption to the IT environment. He has worked with some of the top Internet companies on improving deployment flow and increasing the rigor around IT operational processes. In 2007, ComputerWorld added Gene to the “40 Innovative IT People to Watch Under the Age of 40” list, and he was named a Computer Science Outstanding Alumnus by Purdue University for achievement and leadership in the profession.

IT Revolution: Leading the Charge to the Next Revolution in IT
IT Revolution publishes books that exemplify the most current best practices for IT organizations in the enterprise. Our goal is to elevate the state of technology work, quantify the economic and human costs associated with suboptimal IT performance, and improve the lives of IT professionals around the world.
Our authors include top industry thought-leaders who, through elevated discourse, inspire positive change for IT practitioners. Founded in 2013 by Gene Kim, IT Revolution serves the DevOps community by publishing numerous books and other publications, producing the DevOps Enterprise Summits in London and San Francisco, and supporting qualitative and quantitative research projects with various partners.
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"DevOps fans around the world rejoice! The Unicorn Project fills in all the gaps that The Phoenix Project never got to cover! Automated QA, loose coupling and APIs, democratized access, psychological safety, balancing current work with innovation, and more. It's all in there! Do yourself a favor and read this now to know where your practice should head next."--Stephen Fishman, Director Customer Success Architecture, MuleSoft, a Salesforce Company
"The Unicorn Project is amazing, and I loved it 100 times more than The Phoenix Project....It made me remember every step we've gone through at adidas in the last 4 years."--Fernando Cornago, Senior Director Platform Engineering, adidas
"The Unicorn Project takes you on a fun and imaginative journey into some of the most difficult IT and business challenges we face today. The project may be mythical, but the lessons and ideals encountered will provide real help to any leader seeking to unleash powerful potential within their organization. This should be required reading for any student, IT professional, or business leader who is serious about tackling data-driven digital disruption, customer focus, and workforce empowerment to deliver business value faster, better, safer, and happier."--Jason Cox, Director of Platform Engineering & SRE
"Want to win in the digital economy? Read The Unicorn Project and take the bold steps framed in the Five Ideals and watch your people become your game-changers."--Raj Fowler, Principal Consultant, DevOpsGroup
"What are developers' two typical experiences? Frustration, fatigue, anxiety, and aggravation when nothing comes together like it should and projects run late, over budget, and under promise. The Unicorn Project gives an empathetic over-the-shoulder look at how a peer can escape these too familiar circumstances, and Gene Kim does a masterful job of showing how a dynamic, discovery-oriented approach to technology transformation can combine the efforts of many to create lasting business advantages for all."--Dr. Steven Spear, author of The High-Velocity Edge, Sr. Lecturer at MIT, and principal of HVE LLC.
"Every company going through a digital transformation needs to make this a must-read for all leaders. Not only will they recognize and empathize with the struggles of Maxine and team, they will also find insights for success with the Five Ideals. This book gives a roadmap to the type of rebellion every organization wishes for."--Courtney Kissler, VP, Global Technology, NIKE, Inc.
"A bona fide digital transformation, one that makes a worthy difference in customer satisfaction, employee engagement, and cash flow, is a hard-fought victory through a gauntlet of agonizing battles. Wins, losses, and the unexpected are inevitable, and true grit--a combination of passion, courage, and perseverance--is required. The Unicorn Project is the organizational civil-war novel that every technology and business trailblazer must read."--Christopher O'Malley, President and CEO, Compuware
"If you liked The Phoenix Project, you will absolutely fall in love with The Unicorn Project. This is the other side of the story that you need to fully understand modernized DevOps processes."--Dr. Branden R. Williams, Technology Executive
"If you read The Phoenix Project and wondered if the author had been following you around at work, then The Unicorn Project is going to give you a sense of deja vu."--Erica Morrison, Executive Director of Software Engineering, CSG
"In the tradition of The Phoenix Project, we follow Maxine and her colleagues as they work to salvage a critical project in time for Black Friday. The Unicorn Project puts you right in the middle of the action during a major technology refactor, building relationships with stakeholders, and ultimately understanding which applications bring value to the enterprise. I was reminded of many of the hurdles we've navigated during our own digital transformation."--Scott Nasello, Director, Delivery Engineering, Columbia Sportswear
"In The Phoenix Project, Gene Kim clarified the what and why of DevOps. Now his latest book, The Unicorn Project, clarifies the what and why of digital transformation. Being great at DevOps without focusing on the customer means that you can be excellent at something that doesn't matter."--Jeffrey Snover, Technical Fellow, Microsoft
"Just as The Phoenix Project introduced the Three Ways, The Unicorn Project introduces us to the Five Ideals. By illustrating how these underlying principles enable a small group of rebels to drive meaningful organizational change, Gene is providing us with a blueprint to follow in our own organizations."--Scott Stockton, Regional Vice President, Sonatype
"The Unicorn Project is an entertaining glimpse below deck of the chaotic IT ship and provides guidance on how to get everyone rowing together."--Josh Atwell, Sr. Technology Advocate, Splunk
"The Unicorn Project is an inspired followup to The Phoenix Project, telling the same events from the perspective of technical contributors and digging much more deeply into key questions of team dynamics, leadership, automation, and misguided governance. Readers working in real-world IT or digital organizations will again find themselves nodding and grimacing in recognition that as an industry we have a long way to go; fortunately, Gene is continuing to light the way."--Charles Betz, Principal Analyst and Global DevOps Lead, Forrester Research
"What I loved about The Phoenix Project is that it made me feel not alone. Reading that story, I closely identified with the experiences the characters were having in the software development process. In The Unicorn Project, he's written another cure for the forsaken tech managerial nerd. And this time he's extended to another whole group in the world of technology--those who deal with data, analytics, reports, and predictive models. Anyone working with software or data analytics will feel a kinship to the characters and the problems the teams encounter in The Unicorn Project, and will cheer them on as they apply the Dev and DataOps best practices to succeed. It's scary how close the characters, dialog, and situations are to what we daily experience. Is Gene listening in to our beer-soaked after-work conversations? I wonder..."--Christopher Bergh, CEO & Head Chef, DataKitchen
About the Author
Product details
- Language : English
- Hardcover : 352 pages
- ISBN-10 : 1942788762
- ISBN-13 : 978-1942788768
- Best Sellers Rank: 1,836 in Books (See Top 100 in Books)
- Customer reviews:
Customer reviews
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E.g: The data warehouse hasn't produced any decent reports in 3 years, but the same people now suddenly adopt a data lake / NoSQL / Hadoop solution and in two weeks the end-users are producing amazing, accurate and complete analysis set to drive a massive profitability boost. Yeah, right!
Or quickly replacing the custom-built HR system with a SAAS solution, migrating all the data and training the users (in 2 weeks, again) resulted in amazing productivity gains and reduced total cost of ownership by $100k's per year. Easy!
And so it goes, throughout the book. Ive no argument with the underlying premis that replacing complex legacy by modularising, introducing data bus / api's and detaching small elements is the way to go. But it ain't easy, especially with 100 intertwinded systems. Or quick. Especially when it has to be done while keeping the "boeing in the air". No ability to ground the planes in a normal business scenario.
My big fear is that executives without proper grounding in tech, will read this and then assume that their IT is dragging their feet, or worse useless (although if they haven't adopted some of the new internal processes they just might be!). Its complex, guys, it requires real business ownership and it takes time and resources.

I found the original Phoenix book gripping and a fun read as I've not experienced a manufacturing plant environment before, but I found the Unicorn Project more predictable as I was reading it, but I guess that's due to going through various Agile and DevOps transformations over the past few years...
...saying that, it was still a pleasure to read the heroics of Maxine, Kurt and Brent with their relentless perseverance and motivation to continually improve and learn whilst getting ideas to customers, hearing about the fruits of the impacts they were making, and the value that a dedicated and empowered team can have, through a different lens.
"A healthy software system is one that you can change at the speed you need, where people can contribute easily, without jumping through hoops."
"Because the distance from where decisions are made and where work is performed keeps growing, the quality of our outcomes diminish."
"It's been true for hundreds of years and probably thousands more: employee engagement and customer satisfaction are the only things that matter. If we do that right, and manage cash effectively, every other financial target will take care of itself." Amen!
Another fantastic book by Gene which I'd recommend for anyone experiencing significant delays in the value stream or generally interested in DevOps.

It does get a bit preachy towards the end, but well worth it.
I’d read it again but I loaned it to one of my staff, then lockdown started. We haven’t been back to the office since, but he loves the book as well.

