Other Sellers on Amazon
+ FREE Delivery
+ FREE Delivery
+ FREE Delivery
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) Paperback – Illustrated, 20 October 2014
Amazon Price
|
New from | Used from |
Paperback, Illustrated
""
|
S$41.68
|
S$40.13 | — |
Order within 21 hrs and 2 mins Details
Enhance your purchase
Frequently bought together
Customers who viewed this item also viewed
- High–Impact Tools for Teams: 5 Tools to Align Team Members, Build Trust, and Get Results FastStefano MastrogiacomoPaperback
- Business Model Generation: A Handbook for Visionaries, Game Changers, and ChallengersAlexander OsterwalderPaperback
- The Invincible Company: How to Constantly Reinvent Your Organization with Inspiration From the World′s Best Business ModelsAlexander OsterwalderPaperback
- Testing Business Ideas: A Field Guide for Rapid ExperimentationDavid J. BlandPaperback
- The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and EcosystemsMichael LewrickPaperback
- The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer FeedbackDan OlsenHardcover
Product details
- Language : English
- Paperback : 320 pages
- ISBN-10 : 1118968050
- ISBN-13 : 978-1118968055
-
Best Sellers Rank:
2,156 in Books (See Top 100 in Books)
- 1 in Architectural Planning
- 44 in Engineering & Technology
- 57 in Business Management
- Customer reviews:
Product description
From the Back Cover
A guide to burning cash, communicating poorly, and spending your short life building stuff nobody wants.
Bad Value Proposition Design
About the Author
The authors of “Value Proposition Design” are obsessed with bringing practical tools and processes to the fields of strategy, innovation, and entrepreneurship. They all share a common passion for making business concepts simple, beautiful, and applicable so that they become useful and indispensable in the lives of business professionals and organizations.
The team behind “Value Proposition Design” is the same as for the global bestseller, Business Model Generation, composed of Dr. Alexander Osterwalder, Dr. Yves Pigneur, Alan Smith, and completed by Greg Bernarda,, and Trish Papadakos.
Dr. Alexander Osterwalder and Alan Smith are co-founders of Strategyzer.com, a company specializing in tools to design, test, and manage strategies, business models and value propositions. Dr. Yves Pigneur is a professor of management and information systems at the University of Lausanne, Greg Bernarda is a consultant and certified Strategyzer coach specialized in strategy and innovation, Trish Papadakos is a renowned designer and photographer.
Alex Osterwalder Dr. Alexander Osterwalder is the lead author of the international bestseller Business Model Generation, passionate entrepreneur, and demanded speaker. He co-founded Strategyzer, a software company specializing in tools and content for strategic management and innovation. Dr. Osterwalder invented the “Business Model Canvas,” the strategic management tool to design, test, build, and manage business models, which is used by companies like Coca Cola, GE, P&G, Mastercard, Ericsson, LEGO, or 3M. He is a frequent keynote speaker in leading organizations and top universities around the world, including Stanford, Berkeley, MIT, IESE and IMD. Follow him online @alexosterwalder.
Yves Pigneur Dr. Yves Pigneur is co-author of Business Model Generation and a professor of management and information systems at the University of Lausanne. He has held visiting professorships in the United States, Canada, and Singapore. Yves is a frequent guest speaker on business models in universities, large corporations, entrepreneurship events, and international conferences.
Greg Bernarda Greg Bernarda is a thinker, creator and facilitator who supports individuals, teams and organizations with strategy and innovation. He works with inspired leaders to (re)design a future which employees, customers, and communities can recognize as their own. His projects have been with the likes of Colgate, Volkswagen, Harvard Business School and Capgemini. Greg is a frequent speaker; he co-founded a series of events on sustainability in Beijing; and is an advisor at Utopies in Paris. Prior to that, he was at the World Economic Forum for eight years setting up initiatives for members to address global issues. He holds an MBA (Oxford Saïd) and is a Strategyzer certified business model coach.
Alan Smith Alan is obsessed with design, business, and the ways we do them. A design-trained entrepreneur, he has worked across film, television, print, mobile, and web. Previously, he co-founded The Movement, an international design agency with offices in London, Toronto, and Geneva. He helped create the Value Proposition Canvas with Alex Osterwalder and Yves Pigneur, and the breakthrough design for Business Model Generation. He co-founded Strategyzer where he builds tools and content with an amazing team; helping business-people make stuff customers want. Follow him online @thinksmith.
Trish Papadakos Trish is a designer, photographer, and entrepreneur. She holds a Masters in Design from Central St. Martins in London and Bachelor of Design from the York Sheridan Joint Program in Toronto. She teaches design at her alma mater, has worked with award-winning agencies, launched several businesses, and is collaborating for the third time with the Strategyzer team. Follow her photography on instagram @trishpapadakos.
Value Proposition Design: How to Create Products and Services Customers Want
|
|
|
---|---|---|
Stress-test your prototypes before testing your ideas |
Prototype possibilities to cheaply explore ideas and end the ''blah blah blah’ sessions |
Design tests, experiment with customers, and translate data into learnings |
|
|
|
---|---|---|
Learn best practices from concrete examples of business model transformation |
Assess your skills to create products and services people want |
Use the online companion to design your Value Proposition and download tools, templates, and resources corresponding with different concepts in the book |
Customers who bought this item also bought
No customer reviews
5 star (0%) |
|
0% |
4 star (0%) |
|
0% |
3 star (0%) |
|
0% |
2 star (0%) |
|
0% |
1 star (0%) |
|
0% |
Most helpful customer reviews on Amazon.com



As someone who knows very few people and who doesn't want to "get out of the building", I was completely at a loss as to how I was going to validate my idea without building an MVP. The section on testing covers ways to do it all yourself by leveraging platforms (e.g. use online surveys, create a landing page and drive traffic with ads, then measure the CTA clickthrough rate, etc).
Overall, very happy with this book.


It’s a short and succinct one that also appeals to what my buyers want. All in all, I liked this book, found it useful, and I would recommend it.