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Writing That Works, 3rd Edition: How to Communicate Effectively in Business Paperback – 22 August 2000
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Effective writing skills are invaluable in today's business world-- but they're also in short supply. In this concise book, Kenneth Roman and Joel Raphaelson offer an abundance of practical tips for helping your written and oral communications get the results you want. -- William C. Steere, Jr., Chairman and CEO, Pfizer, Inc. Clear, concise communications that make the right point will launch your career or business to new heights. This book will show you how. -- Robert Seelert, Chairman, Saatchi & Saatchi PLCIn advertising, the challenge is to find the one simple, inspired thought that makes a consumer buy a product. This book helps all of us in the business world use the same discipline when we communicate our own thoughts to each other. -- Peter Georgescu, Chairman Emeritus, Young & Rubicam Inc."Ken Roman and Joel Raphaelson's "Writing That Works" works. Whether you arewriting a brief e-mail, or a lengthy report, it provides clear and concreteideas for improving your written communications!" -- Jay W. Lorsch, Louis E. Kirstein Professor of Human Relations, Harvard Business School
From the Back Cover
Writing That Works will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness.
With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to improve anything you write:
- Presentations that move ideas and action
- Memos and letters that get things done
- Plans and reports that make things happen
- Fund-raising and sales letters that produce results
- Resumes and letters that lead to interviews
- Speeches that make a point
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Most helpful customer reviews on Amazon.com
Amazon.com: 125 reviews
Great reference material23 February 2016 - Published on Amazon.com
I will keep this handy at the office. It is filled with everyday examples, is clearly written and is well organized. I'm more of a technical guy and every day writing is involved with something: emails, performance reviews, letters to vendors, memorandums, training guides, and I will soon use this book to update my resume and cover letter templates.
10 people found this helpful
There is some good information in here but some of it was dated23 September 2017 - Published on Amazon.com
There is some good information in here but some of it was dated, even when they did the revision in 2010. There is just no need to talk about compressing documents for email or backing up to a floppy disk. Some of the examples of what not to do are much longer than they need to be. Otherwise, it is a quick easy ready with some good advice.
4 people found this helpful
More theory less examples25 March 2018 - Published on Amazon.com
The thoretical aspect of the book was fine, you can get the two cents from the book. A lot more is required in terms of situational examples. The book is priced at a much higher price point than the information that it supplies. It's worth a quick reading which would lead you to use the hooks provided in the book to do a lot more research of your own. I would have expected everything to be there in this book so that it becomes my one source and then I practise and adjust. Sadly it's not there yet. In the end not worth the price I paid for it.
4 people found this helpful
Useful recommendations that can be applied immediately.26 November 2019 - Published on Amazon.com
This book is a must-read. Most companies would increase their effectiveness and efficiency if all their people read this book. Those who read it and apply it will be a step ahead from the competition. Very easy to read, the authors clearly walk the talk.
One person found this helpful
Good Book26 November 2020 - Published on Amazon.com
This book is easy to read and very informative. It's well organised and easy to follow. After reading a couple chapters I was already seeing what I needed to change.