The Amazon X Retail for Good Wishlist campaign is a joint effort by Amazon Singapore and the National Volunteer & Philanthropy Centre to encourage shoppers to donate to non-profit organizations (NPOs) by purchasing items listed on their Amazon.sg wish lists. Retail for Good is a collaborative initiative by NVPC's Company of Good that aims to bring stakeholders in the retail and e-commerce space together to make doing good a part of daily encounters.
Why not do some good while shopping? Your donations will go a long way in benefiting underprivileged children, low-income families, and vulnerable communities. By specifying the type of items and quantity needed in the NPO’s wish list, shoppers can easily participate in donating to NPOs via a fuss-free and transparent manner. Simply click to purchase and the items will be delivered directly to the NPOs.
This collaboration builds on Amazon’s COVID-19 community outreach efforts in Singapore which includes in-kind and monetary donation to over 20 non-profit organizations in 2020. Amazon is working with Blessings in a Bag, Children’s Wishing Well, Club Rainbow, Food Bank Singapore, Singapore Red Cross, and SOSD and continues to welcome more non-profit organizations to use the wishlist function to facilitate their donation drive efforts.
This initiative is a part of the broader Amazon’s Delivering Smiles program which focuses on giving back to the community and serving right now needs.