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Why ever hire overpriced consultants? Have your management team read this book and implement their suggestions. Each point is well thought out, easy to read, and applicable for most businesses. What really blew me away was that this book contains easy business common sense stuff that companies (especially larger ones) ignore because of politics and butt-covering. It's easy to get lost in the minutae of the daily grind so these gems, packaged in a book, are valuable focusing tools. If managers would stop and read this, a lot of companies would move at a rapid clip. Highly recommended.
You've got to be kidding. This book is a waste of time. Except for reading one or two quotes from the Eisner/Schwab/Welsh tribe that I hadn't heard before, all these two writers do is repeatedly state that successful companies are successful, and failed companies did stuff wrong. Wow! Brilliant! "Stand up for yourself!" "Don't take no for an answer!" Blah blah blah. What about some true, deep analysis of failure or successes, and how to actually implement solutions in to one's company. Oh, there's an idea: consultants who actually tell you exactly how to implement the grand idea they just thought of. Absolutely no implementation or managerial tactics; just high-flying "do it now, or lose the battle!". Those of you readers who fall to the Fast Company type of writing ("join the new economy, or be left behind!") will love this book. A lot of stories, developed to try to raise your pulse, but you're left hanging with no additional skill set to implement solutions. Also, I've never seen a book so absurdly repetitive. Literally, at least 6 times, I'd read a paragraph or two, and thought I'd accidentally jumped back a few pages while reading. But, I'd check, and sure enough, the exact same two or three paragraphs were just pages before. Seriouly, it's funny. Cut-and-paste in serious action. Lastly: hey authors! What gives with the statement telling us all to talk to a gay person? You've got to be kidding! Is that all you could think of to add more text to the list of items we all need to do to be better business people? What about talk to the poor; the disabled; a new immigrant? Why gays? I guess we don't need to ask that.