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Either my lecturers were really great at teaching mostly everything that this book already does or there isn't much to be learnt here if you already have a basic understanding of the web and UX. That said, there were a few interesting points made in the book so I enjoyed it somewhat and did find it to be of use, but a lot of it really is just common sense. Some example graphics seem a little dated and thus not truly relevant to 2018.
A great buy though if you're a total beginner to this area and want to get clued up fast. Pretty concise and to-the-point stuff that's easy to digest.
Some good points alot of things are logical thought and should not have to be mentioned. The biggest issue I have with the book is it's appearance, for a designer who likes books to be visually pleasing I do not like it. Reading serif font with the amount of text it has is difficult it puts me off completely. I prefer to read 100 Things Every Designer Needs to Know About People
A dear friend recommended I read this. Well, actually, they insisted I read this. It made me completely rethink the way I approach anything to do with the Internet. It's such a good easy and fast read packed with information.
My second copy of this excellent book. Quality paper and construction, contains many visuals to goneith the well-crafted words. Easy to read, numerous sensible suggestions and food for thought. Despite new section on mobile devices, it has a bit of a dated feel about it, examples are looking a bit old even if the lessons are still valid today. This, and his other book - Rocket Surgery Made Easy - are valuable references for anyone interested in user interfaces and what makes a good one.
I lead a team of web designers and buy this book for every new starter as it lays a foundation of understanding user-centric design. I highly recommend this book for enthusiasts and professionals alike as Steve Krug has a grounded way of explaining usability. His advice on usability testing on small budgets is also invaluable.