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This is a very good book outlining a simple but effective method for anyone to implement an investment strategy. It is US centric but is easily applied to any market using local or global investments. The plain English style is a great relief from some of the more academic type investment book. This book is not a complex one and that is what I really like about it.
Kelly does for investing what Hawkins did for science in A Brief History of Time - makes it easily accessible and understandable to the lay person. This easy to read book unearths what initially seem like complex topics to the untrained reader. Having no background in investing or finance, this book made investments simple. Providing clarity on the differences between various brokers, how to choose companies to invest in, how the various stock exchanges work etc. The only slight nuance is that all the references and terminology are American (e.g. refers to common and preferred stock which in the UK would be ordinary and preference shares) although the principles themselves apply and can be utilised globally.
I got this book because I didn't know a darn thing about stocks. Before this, stocks to me were nothing more than fluctuating numbers on the bottom of the news channel and crazy charts for business people. Boy was I wrong. This book is very well organized and well written (has many editions, written and developed over the last decade). It has everything you could ever need. Many of my questions were answered, some I never even knew that I needed to know about. Some of my most favourite parts are: Stock lingo and jargon, what stocks are, why they're important, why stocks affect us more than we think and vise versa, how many approaches there are to investing, and finally the book provides you with the tools and resources needed to start a portfolio.
Jason Kelly offers readers a very clear and concise framework as to how the stock market works. His first piece of advice is that there is no stock market God who can determine what will go up and what will go down. Ultimately, in a sentence, the secret to stock market success is in you yourself, your ability to research a prospective company and the time you put into that research. There is no "Invest in Apple during the second quarter", insights, rather Kelly allows you, the reader to find the information for yourself citing multiple sources in which to obtain that information.
Good read but it constantly demotivates you from stock investing suggesting other ways to invest your money. It basically says that if you are looking to gain money in just a short while, don't stock invest and use other ways of investing. Says stock investing is for long term investment. It's a really good read though and explains a lot of stuff that I didn't know before.
I bought this book because I knew nothing about the stock market. The book introduces you to the basics and also the different measures that constitute a good company. The provided sheet at the end to identify good investments is also very handy.
The book also talks a lot about the 2008 crash in the automotive industry and what warning signs were available to avoid catastrophic loss of investments. All in all, good read.