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I am a flower arranger already but I wanted to go back to basic and found this guide very helpful and well presented especially in regards to elements and principles which are very clear and easy to follow much better than other books I have read on the subject. I would recommend this book.
Some simple ideas but rather a lot of complex and expensive arrangements also included. I would not think of this book as being for complete beginners. I think arrangements made from supermarket bunches as more for beginners and would have expected some to be included.