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I saw '2030' strongly recommended in an economics column I like -- wish I hadn't.
In another review, I evaluated Margaret Macmillan's 'War', and thought it no more than a stream of mildly interesting factoids collectively carrying no overall structure or theme. That book is avowedly based on a series of Macmillan lectures.
'2030' seems to me to be much the same, just in the economics/sociology space.. The book doesn't tell me how (in the words of its cover blurb) 'today's biggest trends will collide and reshape the future of everything'. There is far too much name-dropping and citations of the type 'business X did Y and experienced Z'. Finish a chapter and you wonder what point the author was trying to make. Just one factoid after another, and light on analysis and conclusions. Also, the year '2030' is just a number: it's not clear why it has any special significance other than, as a year, being just far enough away to allow maximised sales, reprints, later editions and derivative lectures.
This book is a must read for those willing to understand and be prepared for the new business landscape. Professor Guillen has identified the new megatrends that are transforming not only business relationships, but also the world we are living in. Some of this changes have been accelerated by the COVID-19 pandemic, so this is the right time to read the book in order to be prepared for a future which is just right around the corner.
Extremely interesting. Truly insightful. Every father should read it as it is an eye opener about the “future” which is just 10 years away. So much data, so many interesting views, it really gets you thinking and changing how you see the outlook. I strongly recommend it.