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The science of reading chapter in Content Design filled me with joy. Honestly, it did. I’ve been wanting to understand and explain that for ages. And here it is, in a few, small pages and some large, friendly letters. ‘
This book shows that many people have a role in presenting content to users effectively, and with respect. Subject expert, CEO, graphic designer, press office, web designer, marketer and so on. It is an iterative approach, and that’s almost as joyous as the science of reading.
Chapters on bringing your organisation with you, pair writing, and critiques, are realistic rather than fanciful. Sarah has obviously spent time with Post It notes, big coloured pens and trays of coffee and biscuits. (And she recommends how to use these for decision-making sessions rather than lengthy debates with no conclusion.)
And this isn’t just for big companies. The approach could work as well for a sole trader as for a corporation. It explains how to put your audience first.
It is a simple, engaging read and worth the money!
Fantastic book that's vital for any content designer. As someone about to start a new role at the civil service as a content designer I found this to be an incredibly useful insight into the mindset of content design professionals. Now that I've been working in this field a while I can really appreciate how useful it's been to me.
The book itself isn't printed in particularly high quality - I got myself a physical copy. However the content of it more than makes up for that - and the content is what we should, after all, be focused on!
You can read this book in 2 hours, but its lessons will keep your busy for two years as you find your approach to digital content forever transformed. With wit and charm and a bit of nagging, Sarah will explain how you're probably doing it all wrong and give you practical advice on how to do it right. If you're trudging through piles of PDFs and trivial or outdated web pages, prepare to turn over a new leaf.
This book is a great introduction to content design, with the layout design to support the information it is giving. It is really easy to read and has a case study that runs throughout to explain the concepts clearly. Ideal for anyone new to content design or who wants a refresher.
This book explains content design with clarity, brevity and accuracy. It provides the clearest explanation of the science of reading that I have yet found. It is for anyone who has to write for other people - not just people who write for the Web.