Amazon calculates a product’s star ratings using a machine learned model instead of a raw data average. The machine learned model takes into account factors including: the age of a review, helpfulness votes by customers and whether the reviews are from verified purchases.
I’m a fan of Now Foods for awhile now and have all the body oils. This is my first essential oil purchase and it won’t be my last. I find this to be a reasonable price for the quality (good).
It isn’t the most potent but it definitely is true lavender and not a disgusting herbal blend that many companies trick you into buying (see: kirona).
I use it for my diffusers and it is so calming. The only drawback is that it requires a lot of drops as all the oil evaporates into the air after just a few minutes. This means it gets used up very fast, however I’m sure it lasts longer in other applications.