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Positives - great fresh smell, really does spread well between the hands, and so will last a long time. Hold and definition is pretty good.
Negatives - I have thick, short textured hair but found it dried too quickly, like within 10secs. Great if you can style your hair in that time - I'm thinking fine hair with sweep back, but if you're looking for the 'rough' textured style which takes a bit of 'playing with', it's dried in that time ..... for me I find something slightly thicker in texture like a paste works better
I have short to medium length hair that tends to wave and curl when it gets longer. I require a fairly strong holding gel/pomade to work against that tendency so that I can style my hair in a more professional manner. I have been using Crew products since they were locally available but have since made this my go-to product. Absolutely love the hold strength, consistency, and longevity of this pomade. It has a wonderful smell and is very easy to work into your hands, versus Baxter's Clay Pomade which requires far more work to achieve an even consistency (hard cream pomade is a tad shy of the clay's overall hold strength). The consistency is similar to Jack Black's Clay Pomade, but this is much easier to work into every hair fiber and get a nice even spread without using too much product. That allows this product to last a fairly long time for men with short/medium length hair (I apply a dime sized 'chunk' to my hair with a little water each morning, and a single jar lasts me 2-3 months on average). This pomade doesn't leave your hair as oily and unnatural feeling as other products I have tried, and my girlfriend consistently reminds me how smooth and clean my hair feels despite having the bulk of it held up using this product. Highly recommended.
First off, yes this pomade appears to be outrageously expensive compared to some others, but the key difference is that you don't need to use half the container for each use. You really don't need much of this stuff to style your hair. I was briefly turned off by the price having watched it rise from $20 a few years ago to $29 now; so I tried some others on Amazon such as Rocky Mountain Barber pomade. I didn't much like that one as it looks and behaves a lot like an alcohol-based hair gel; and you end up using rather a lot per use which largely negates the value of getting more product for less money.
I've tried just about all the Baxter of California pomades over the years and settled on this one because it has a good hold without making your hair look wet all the time; and it washes out a lot better than the hard wax pomade. I have wavy hair so a lot of pomades just don't do the job for me, but this one has been reliable for the past few years and leaves my hair looking naturally clean and matte. Just be sure to run your hands through your hair after it dries to break up the slight wet effect.
I have extremely thick hair. I think I've tried all of the top-rated products on Amazon now and the only one I've been satisfied with is Baxter's Clay Pomade. However, that one only works well for dry hair. This cream is the strongest product I've found that works well with damp hair, for those situations where I can't dry my hair (like after morning hockey, for example).
This product got better the more it dried out - for me anyway, with my thick, straight, almost mid-length head of hair. At first opening it feels almost too creamy. Nearing the bottom of the jar when it’s had a chance to dry out, its hold becomes stronger and this is when I prefer the results.