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Here is what impresses me about GameWright compared to some of the bigger board game companies: Their games feel well thought out, relying on strong game play vs. licensed characters or nostalgia. The game is built with quality materials and just feels more substantive.
The biggest test is that I was able to teach my 5 year old how to play and after a few go arounds she was able to teach it to two of her friends. With more than 2 players it introduces a bit of intriguing game theory without ever being overly difficult.